by Michelle Michalak August 17, 2016

Slyde Handboards started from humble beginnings in a Venice Beach garage, with a nonexistent marketing budget.

Fortunately in 2012 at a time when most businesses and corporations were still questioning the value of social media,  Slyde viewed social media as a low cost marketing opportunity worth investing in.

Now 4years later, we're happy to say it's one of the best choices we've made.  
Slyde has a thriving, engaged, and stoked community of people (like yourself), consistent streams of content, and an online presence we're proud of.

Needless to say this didn't happen over night and there were a lot of lessons along the way.

I've recently been interviewed for "expert" advice tips by a variety of publications.
If you have an business or are thinking about starting one here are a few tips worth sharing.

"E-commerce Success: 40+ Experts Share Their Knowledge"

"I believe the most important factor for the success of an E-Commerce business is to ensure your website is mobile friendly. The vast majority of people are both browsing and shopping via smartphones, so it’s imperative the mobile user experience is top notch." Slyde Handboards

Read the full list of excellent tips HERE

"How to Boost Your Brand’s Reach and Increase Impact on Social Media"

"The 2 best means for a brand to boost their reach with content is
1. To have a variety of content, from photos to videos, to blogs.
2. To be engaging. If you want more engagement be more engaging with others.  Comment and “like” other brands & individuals content.

Through various content testing and analysis at Slyde Handboards we discovered that people engage with content differently. Some prefer written, while others would rather watch a video. It’s essential to build out content for a variety of user experiences.
In regards to engaging with others, commenting and “liking” consumers posts makes them feel seen & heard and a part of a community. It makes them more likely to actively be a part of your Brands Conversation.” Slyde Handboards

Read the full list of excellent tips HERE

"15 Entrepreneurs Share How They Use Facebook for Business"

#14 Using Facebook Store: "Facebook has been critical for growing & managing our E-commerce business. This has been done specifically thru the following features: Facebook Store, which features a Buy Now button. Facebook Ads, that are by far our greatest converting ads. And by directly uploading product videos to Facebook, which FB greatly encourages and gives far more of a reach to our audience, without having to pay."

Read the full list of excellent tips HERE

Cheers to epic business success for you & yours in 2016
Michelle Michalak
Michelle Michalak

Michelle's diploma reads BA Psychology with a minor in English, and her license plate reads #CaliforniaDreaming4Life. She begin her career in the NYC fashion industry working with fashion and internet pioneer, However, due the constant "nagging" of her entrepreneurial spirit, her crush on surfing, and hardcore love for the ocean, she chosen to call San Diego home for the past 10 years. On the west coast she 's chased waves & enlightenment working alongside "Gurus" in the online marketing & personal development industries. It in May 2012 she found her true Zen & Stoke, and joined the Slyde Handboards Team.

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