Amazon Exclusives, launched last year and sells about 20,000 items that are unique to either Amazon or the new brand's website. Exclusive products which come with perks, including free two-day Prime delivery.
The Mark Cuban Collection launched with more than 100 items and 20 brands, are products he invested in on ABC's Shark Tank. On the award winning American Entrepreneur show, Slyde Handboards secured $200k from both Ashton Kutcher & Mark Cuban for 22% of their company.
"Sure, 22% of a company might sound like a big percentage to 'give-away' however it's Mark and Ashton's connections (like Amazon Exclusive) that are invaluable to our business." said Slyde Co-Owner Angela Watts
Cuban and his team handpicked brands that they felt would find the most value and brand exposure on Amazon, entrusting that access to their massive customer base will drive up sales, and enthusiasm for cutting-edge products.
"Amazon is the best in the world in online transactions. Smart curation and product discovery is something Amazon does very well. The Amazon Exclusives program exposes brands to new customers and handles much of the logistics. That back-end support is critical for companies that want to grow," Cuban says in a statement on Amazon.com.