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As someone passionate about surfing, you might want to share your thoughts and experiences with other surfers online. Posting on your social media will only get you so far in terms of reaching an audience, however. Blogging is a great way for you to express your feelings about surfing, share valuable tips, tutorials, and other content with surfers around the world.
Bloggers can be quite influential on their readers, as 46% of blog readers stated they take recommendations from bloggers into account when making decisions. However, 38% of bloggers said their biggest blogging challenge is to create quality content constantly, while 32% of readers place content accuracy in high regard.
Whether you’re a professional surfer or simply a lover of the sport, you can easily set up a blog and write about what you love. Let’s take a closer look at what goes into starting a surfing blog to help kick-start your online writing hobby.
Why should you look into starting your surf blog? Surfing is a sport that is beloved by many professional surfers and sports aficionados across the globe. Whether we talk Hawaii, Polynesia, or even Micronesia, people of different backgrounds love engaging with and following surfing trends.
Blogging is one of how you can interact with them. You may have come across an amazing new surfing location on your travels. Or, you might own a surfing school or sell surfboards and want to promote your products and services through blog articles.
Blogging is an accessible, creative way to market your surfing business or your sports persona as a surfer. What are the perks of starting a surf blog in 2021?
The first item on your agenda should be to come up with a blog name suitable for surfing. You want to attract people who are familiar with surfing, or, curious enough about it to look for a specialized blog. To that end, it’s best to use surfing slang, terms, and terminology commonly found in the sport.
Creative combinations of words “surf”, “surfing”, or “surfing board” are good places to start. You can then add your business’ name, your name, or even a location title to the blog’s name. Take your time to come up with a cool blog title if you don’t already have a surfing website or business under your name.
Once you’ve decided on your blog’s name, you should also take the time to create social media pages on several platforms. Surfers love sharing photos, videos, and short text on social media with their peers and lovers of surfing, so this is a great opportunity.
Social media sites such as Facebook, Instagram, TikTok, and even Twitter are amazing for sharing blog articles as you write them. You can also share status updates, host giveaways, and otherwise engage your followers via these pages. Make sure to create these as business pages to create an aura of professionalism and to make content organization easier.
Writing and publishing blog posts without rhyme or reason isn’t a good idea in terms of search engine visibility. You want to appear as organized and “under control” of your content as possible, both to readers and SEO algorithms. To do that, you should come up with several blog topics and content ideas and organize them into a calendar.
Ideally, you can publish 3-5 pieces of content on your blog weekly and mix up content types based on your creative affinities. Use Google Calendar or a similar tool to schedule content for publishing and start writing the blog posts slated to be published the soonest. As you publish articles, post them on social media the same day to maximize audience engagement.
The best way for you to carve out your niche in the surf blogging industry is to write in your voice and style. While it’s great to have surfer bloggers you admire, you shouldn’t try to copy anyone’s style of content. Instead, do write the way you love writing and enjoy the process. The moment you try to become someone else, blogging about surfing will become a chore rather than a hobby.
Keep tools such as Grammarly and Hemingway Editor on standby and refer to them before you publish any one article. This will ensure that your writing is free of any grammar or formatting errors not accounting for your writing style. The combination of clean grammar, legible formatting, and an original writing voice should be enough to help attract a surfer audience to your blog.
Speaking of SEO, you will want to optimize your writing for search engines before you publish articles on your website. Keywords and phrases related to surfing should be present throughout your writing, both in articles and website navigation.
Use SEM Rush to discover which words and phrases you should focus on in your upcoming article. Write the blog post first and optimize it afterward – never the other way around. You want to write content for actual people and not search algorithms. While the latter is important for your SEO visibility, it is the actual readers who will stick around and vouch for your blog’s quality.
As we’ve mentioned before, blogging allows you to mix content types as much as you want and expand your writing in creative ways. Surfing is an exciting sport where capturing moments on camera can be extremely useful for your marketing.
If you are a surfer, a traveler, or someone who visits surfing spots, take the opportunity to create original photos and videos. Avoid using other bloggers’ multimedia or stock photography for your surf blog – you want to establish credibility through unique content as early as possible. These can be published on their own or as part of your written blog posts.
In the case of the latter, you can add alternative text to each piece of media for people who cannot load multimedia on their browsers. This will add to your site’s SEO optimization and make sure that more surfing fans find your blog than they would otherwise.
Once your surf blog picks up some steam, you will become a suitable partner for brands, surfers, and online influencers. You can reach out to these creators and sponsors via email, social media, and other channels to propose collaboration projects. These can be unique blog posts, video interviews, or even team surfing exhibits depending on where you live.
Collaborating with other influential blogs, brands, and surfers will add plenty of credibility to your blog. Working with sponsors can also be worth your while as you can get free merch, discount codes, and other surfing goodies by featuring their brands. Expanding your network is an essential part of developing your surf blog, so think about who’d you like to interview, work with, or advocate for.
People love it when content creators show interest in what they have to say. As a blogger, you will undoubtedly attract chatty individuals who will want to discuss surfing and your writing on the subject. Grab every opportunity that you can to talk to people online.
Answer social media questions, like comments, and feature them in your blog posts. You can even dedicate entire blog posts to answer FAQs from around the web regarding yourself and surfing. Or, you can gather user-generated content, reviews of your blog, and other positive coverage and create marketing materials for your blog.
Failing to speak to your followers will be seen as a big negative, so be on the lookout for questions, comments, and reader feedback. Your audience is your lifeline – nurture them as much as possible, and they will respond in kind.
No matter how much of a techie you are, blogging is very easy to pick up. All you need is a passion for surfing and a CMS such as WordPress to get you started. As you write, you will learn what works and doesn’t work for you as a content creator. Developing a unique blogging style will lead to you attracting a sizable surfing fanbase that will advocate for your blog in their social circles. Be yourself when writing, and the rest will naturally fall into place.
Author’s bio.Jessica Fender is a professional writer and educational blogger at EssayPro. Jessica enjoys sharing her ideas to make writing and learning fun.
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