May 11, 2016 1 min read

The New York Times : The legend

The New York Times is a legend in it's own right & Slyde Handboards is both amped and humbled to have scored a feature in the Entrepreneurship column of the newspaper, both in print and online. 

"Selling Surfers on a New Way to Ride Waves" 

Journalist Eilene Zimmerman tells the Slyde Story, from a personal business perspective not often shared nor considered until now.

"Entrepreneurs face many obstacles in starting a new business, but the founders of Slyde Handboards face a particularly daunting one: how to create a market for a product most people have never heard of, and for a sport they know nothing about."

Chances are though if you're reading this, we probably have you to thank for spreading the stoke, as Slyde brand ambassador.  (Steve talks all about you in the NYTimes)

"The ambassadors, of which there are now about 50, are considered part of the Slyde team, Ms. Watts said. We invite them around for brainstorm sessions and they are our first focus group. They post their videos and photos on social media and send them to us too.”

Plus now that we've added TeamAshton & TeamCuban to the wave riding roster, Slyde Handboards intends reinstate everyone's love for the ocean by giving customers “a surfing experience no matter what skill level or age and the brand behind it makes you feel cool." 

Read All About it HERE

slyde in new york times

slyde ambassadors


Michelle Michalak
Michelle Michalak

Michelle's diploma reads BA Psychology with a minor in English, and her license plate reads #CaliforniaDreaming4Life. She begin her career in the NYC fashion industry working with fashion and internet pioneer, However, due the constant "nagging" of her entrepreneurial spirit, her crush on surfing, and hardcore love for the ocean, she chosen to call San Diego home for the past 10 years. On the west coast she 's chased waves & enlightenment working alongside "Gurus" in the online marketing & personal development industries. It in May 2012 she found her true Zen & Stoke, and joined the Slyde Handboards Team.